Tuesday, June 17, 2008

Rebranding

I've had the marketing people in, and they have assessed the synergy of the blog with a view to maximising my ability to incentivize visionary channels. Therefore, out goes 'disagreeable surprises' (which was a pain in the arse to keep typing) and in comes Peaky Blinder.

For those interested, it's the name of a gang that were infamous in Birmingham in the early 20th century. The story is that a lot of my Dad's side of the family were members, and they had a reputation as being pretty nasty. Officially the name comes from them wearing caps low over their eyes, but according to family stories it's actually related to the fact that they kept razor blades in the peaks of their caps, so when a fight kicked off they used their caps as weapons to try and slash their opponents' eyes. Yow!

So, that's my new brand ;-)

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